Tourism and Hospitality

Executive Summary

Vision 2029-Sector papers

 

Under Vision 2029, it is envisioned to position Andhra Pradesh as a leading state in tourism to enable the state to become one of the most visited states in the country. The Sector Paper identifies the challenges faced by the sector and proposes a number of theme based strategic roadmaps to address the same. Further, the paper also lists strategy-specific KPIs (Key Performance Indicators) to be adopted in short, medium and long term to achieve the Vision.

Following are the critical challenges faced in the Tourism sector:

  • Lack of Data
  • Low Vitalization of tourism assets
  • Insufficient tourism infrastructure
  • Low private sector investment
  • Lack of Institutional structure for Inter-Departmental Coordination
  • Wide skill gap
  • Low returns to Local Economy
  • Poor technology adoption rate

The sector paper suggests the following strategies to achieve the potential of Andhra Pradesh to position itself as a leading in tourism:

  • Development of 9 Tourism Themes- High Revenue, Market Focused, Destination and Circuit development.
  • Marketing and Brand building, upgrading technology, website content, features and mobile app availability.
  • Governance and institutional frameworks, policies, institutional changes
  • Capacity building: Developing Tourism education in the state
  • Investment in tourism sector: Investor friendly policy, investor outreach and destination promotions.
  • Benefits to local economy: Local Tourism Enterprise creation and skills development
  • Integration with high technology
  • World Class Tourist Experience

The following specific interventions are also suggested:

  • Data collection, analysis, Business hotels, MICE, Coastal tourism, tourism circuits
  • Interpretation and Participatory environment, Cleanliness, Safety, Security
  • Ease of Doing Business and Regulatory Simplification, Investor lifecycle management,
  • APTDC Re-orientation and Re-alignment of capacities, Participative Governance
  • Higher Education, Business Skills, Center of Excellence, SHGs
  • Access to Finance and markets for Local entrepreneurs
  • Integrated ICT Framework, Tourist Mobility Card

Key Target Numbers:

Target 2020 2029
Domestic Arrivals Top 3 states in India Most visited state in India
About 178 Million About 432 Million
International Arrivals Top 12 states in India Top 3 states in India
About 5 Lakh About 5 Million
Tourism contribution to GSDP About INR 73,218 Crore About INR 2,94,336 Crore
Contribution to Employment About 5 Lakh (additional) About 10 Lakh (additional)
Tourism Investments INR 10,000 Crore INR 20,000 crore
Length of Stay >4 8
Approved hotel room inventory ~20000 ~40000


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